Alphabet Bags

Alphabet Bags is an accessories brand creating lovely items with an emphasis on the simple, bold and cheerful.

They (Lucas and Hayley) are a husband and wife team, living, working and generally having a good time in Saffron Walden.

Alphabet Bags launched quite simply with 26 cotton totes printed with every lovely letter from A to Z. People sure seemed to like them, and this not only made us very happy but it also encouraged us to carry on designing new things. We now have a whole bunch of collections including initial coin purses, colourful totes for summer, wash bags, a wedding collection and more typographic totes than you can shake a stick at. We are always working on new things and boy do we have big plans!

Design Letters

DESIGN LETTERS & Friends is a Danish design company founded by former copy writer and journalist Mette Thomsen. Mette has always been a great fan of words and writing and in 2009 she merged it with her passion for design by establishing DESIGN LETTERS. In 2009 there were no fashionable letters in the interiors world. Only multicolored letters for kids’ wall decoration. Why not change this, she asked herself, and felt the idea was so good that she decided to quit her job at the danish interior magazine Bolig Magasinet and founded DESIGN LETTERS by launching a radically different series of monochrome letters. Later the company’s collection expanded to include Arne Jacobsen’s hand-drawn typography from 1937. The rest is a history. Today DESIGN LETTERS & Friends carries a significant collection within Living, Stationery, Furniture and Kids designs – with and without letters. The brand is represented in more than 1000 design-led shops in 55 countries.


Huxbaby is about minimalist fashions for kids with an adult level of style. Their designs blend super soft organic cotton with a clean aesthetic – clothes that allow kids to be kids without sacrificing style.


The hux philosophy centers around the idea of paring back to essentials and simple style. They believe less is indeed more.  Minimalism is a lifestyle and design that is clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function.


With sustainability a focus, their mainly gender-neutral designs allow parents the freedom to buy once and buy well. Most of their clothing is made from GOTS certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live.


Inspired by simple design principles, their pieces draw on a minimalist palette matched with edgy and playful graphics.


From Sweden, Mini Willa’s design duo Sandra and Marcus compose playful and stylish graphic posters. With a common interest in design mixed with Sandra’s experience in the interior design industry and Marcus background as AD Mini Willa was born. ” It all started when we wanted to do paintings for our home, with colors, shapes and messages that fit ourselves. Gradually  orders from friends and acquaintances began to pour in, which gave birth to the idea to start producing on a larger scale”. All prints are printed in high quality at a local print shop ready to brighten up any corner of life of both large and small.

Pax and Hart

Emma Labattaglia is the Australian Artist behind the imaginariam of prints that are Pax & Hart. Emma lives with her family down on the Mornington Peninsula and spends most of her days creating beautiful art that she loves sharing with people to enjoy in their homes. Inspired by idealism and keeping the imagination we all had as children. Pax & Hart Art Prints are unique, simple and loveable for kids and the young at heart. These prints will add a beautiful splash of colour to any kids decor. Emma’s amazing range of art prints will inspire and delight any child. is a whimsical world of character design and pattern exploration for children and big kids alike. Started in 2011 by Becky Kemp, creations now reside in more than 30 countries around the world. Every creation begins life on the pages of a sketchbook. “My work has long been inspired by a love for Nordic design and Japanese Illustration, sketching and painting since I was a child I carry a sketchbook in my pocket 24/7. I currently work from my home studio in the South-East of England.” Becky Kemp, creative genius behind


Tellkiddo is the brain child of Swede Maria Sabbah based in Stockholm with her family full of boys. Tellkiddo is her place for illustration, full of pure illustration fun. She has been featured in Adore Magazine and on many blogs and by stylists.

Wauw Capow formerly BANGBANG Copenhagen

Some grown-ups have forgotten how it is to be a kid. We haven´t! Playing is serious business! The entire world is a circus, at least according to BANGBANG Copenhagen the Danish designers Louise Lundholm & Mia Risager founded their brand in 2008 which merged their roots in contemporary design with a love of the playful spirit of children. Their world fuses a high-fashion, conceptual outlook with origami folding technique and urban comfortable streetwear, with silhouettes perfectly tailored for children’s body shape and movement. That way fun is put into function and the result is a highly-creative collection of playful clothing for contemporary parents and their children to enjoy Just call them gender-benders, cause they are not in favour of girls wearing pink and boys wearing blue.