The Middle Daughter

Saying goodbye to the No Added Sugar in 2018 presented a fortuitous opportunity for designers Ric, Pushca and Deborah to reflect and consider what the next adventure should be. Taking the metaphoric clean sheet of paper they have devised a new story – that story is The Middle Daughter.

The Middle Daughter is exclusively a girls wear brand for ages 2 -14 years. The concept is to create fashion-forward pieces with a minimal aesthetic, offering a modern wardrobe for the fashion-savvy girl.

The distinctive handwriting of the former brand will be evident yet imbued with this pared-back spin, as is the mindset; less obsessive about building an empire and more inspired to unleash this new girl with lashings of mischief!

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